About Us

PickStar is the best place to book sports stars for any experience you can imagine.

If you’re a brand, agency, school, club or fan, hundreds of sports stars are now just a click away.

PickStar is the best way to connect directly with athletes past and present for marketing campaigns, guest speaking gigs, corporate events, brand ambassador roles, skills clinics, meet and greets … or anything else you can imagine.

PickStar gives you have access to over 700 sports stars across all codes, including cricket, AFL, rugby, soccer, hockey, olympics and more.

PickStar works FAST with ANY budget, and it’s free to post an opportunity.

Big brands such as CGU, McDonalds, Uber and Westpac use PickStar, as do hundreds of businesses, charities, sports clubs and schools big and small, with budgets ranging from $200 to $25,000+.

Find out more about how PickStar works.

It wasn’t always so simple.

When James Begley was playing AFL, he wasn’t among the top few athletes commanding big money sponsorship deals. Like most of his teammates, James was on the lookout for more paid opportunities, and the chance to broaden his experiences and engage with the community.

Following his sporting career, James joined the corporate world and found there was a huge demand to engage sports stars, but few people knew how.

Some would spend hours calling and emailing player managers, others would ask their friends if they knew any athletes who would “help out”, or they would try and contact sports stars via social media. Many people gave up, thinking that they couldn’t afford a sports star.

The booking process was a headache for the community and athletes alike.

Seeing the problem from both sides, James began planning a centralised marketplace that would help people connect with sports stars, and handle the process from start to finish.

He took the idea to Matthew Pavlich, an AFL legend and President of the AFL Players Association, and the duo set about developing the website, signing up athletes and building the business.

James’ hunch was right. The community and sports stars embraced PickStar, which quickly became known as the most trusted platform for facilitating paid engagements large and small.

PickStar is now entering a new era of growth, with a soon to be launched state-of-the-art booking management platform and international expansion.

Do you want to connect with a sports star? Give PickStar a try. Get started now.

Who we are


James Begley Co-Founder, CEO

James began his career playing AFL with St. Kilda and Adelaide, before moving into leadership development where he has advised high profile organisations including CGU, Bendigo Bank, Mirvac and Landcorp. This crossover between elite sport and the corporate world led to the development of the PickStar idea.

Matthew Pavlich Co-Founder, Director

Regarded as Fremantle Football Club’s greatest player, Matthew has been named All-Australian and club best and fairest winner six times in an AFL career that has passed 300 games. Matthew is President of the AFL Players Association and has maintained corporate relationships with Channel 7, Homeloans, Woodside, Crown Perth, the West Australian, Motorplan and Adidas. He is also completing his MBA at the University of Western Australia.

Andrew Montesi Head of Marketing

Andrew’s career has extended across professional services, TV news and sports marketing. He is a former 
9 News Sport Reporter and communications advisor to the Adelaide Football Club. He also co-founded global social network TalkLife, collaborating with Microsoft Research, Harvard University and Massachusetts Institute of Technology.

Mark Knowles Athlete Representative

Mark is a champion hockey star, not only an Olympic gold medallist but also a World Player of the Year and World Cup winner. Mark is advises PickStar on all aspects of the athlete experience with the company, and assists with the onboarding process for athletes and managers who are new to the PickStar platform.

Jess Millowick Operations Coordinator

Jess is a highly experienced administrator with over a decade of experience across customer service and business services. Jess is responsible for ensuring that PickStar engagements flow smoothly, and being a direct contact for PickStar clients.

Join the PickStar network for exclusive content, news and tips.

* indicates required